Choice Market Truck

The Choice Market Truck (CMT) is a vital mobile market serving 34 locations across Anaheim, California, strategically designed to provide food-insecure families with a dignified, choice-based shopping experience similar to a traditional grocery store. By offering a diverse range of shelf-stable foods, fresh produce, dairy, and meat, the CMT empowers individuals to select foods that best meet their family's needs and preferences. This approach not only enhances food accessibility but also fosters trust, reduces stigma, and strengthens community bonds by offering a familiar and welcoming shopping environment. Stocked with a refrigerator and freezers, the CMT is carefully prepared based on community feedback before each event, ensuring culturally and nutritionally relevant options are available at every stop.

To address the unique needs of Anaheim's low-income, multi-generational Hispanic, Asian, Indigenous Indian and senior households, CMT provides culturally responsive food assistance in an inclusive, respectful atmosphere that honors the diverse backgrounds of its clients. This thoughtful approach breaks down barriers to food access, creating an empowering, choice-centered experience for families. Partnering with the City of Anaheim's Mobile Family Resource Center (AMFRC), which combines CMT's choice food access with wraparound services that tackle underlying causes of food insecurity—such as employment barriers, housing instability, and limited healthcare access. Together, the AMFRC and CMT provide immediate food relief and promote family resilience and self-sufficiency for the long term.